Anthony Suarez
February 2nd, 2022
Case Study
Complete a case study following a film of your choice from its inception all the way through to its exhibition:
History/target audience:
History - Scream 5 is basically a continue of many other Scream movies that has been filmed in the past.
Target Audience - The target audience for Scream 5 is for kids who are 13+ and who enjoy horror/ jump scares/ and comedy. Also, a little bit of mystery and intensity.
Production:
Production - Scream has many different production teams; Spyglass Ent, Paramount Picture Studios, Radio Silence, and Project X.
Distribution:
Distribution - A distribution to Scream 5 is, Paramount Pictures.
Marketing:
Marketing - Scream 5 is marketed like every other horror movie with masks, toys, costumes, posters, houses, and actors.
Cross-media convergence and synergy:
Cross-media convergence and synergy - The movie's media cross media convergence and synergy is put out like how movies can be played in theaters, comes from this. Also this media productions, and scream releases new movies once in a while, movie theaters are selling tickets to show the movie.
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